KRISTIN ROBERTSHAW

Kristin Robertshaw

Creative Lead — Life Sciences & Healthcare

Concept-to-execution creative for scientific and healthcare brands — brand campaigns, executive presentations, motion and animation, and data visualization, built on a background in medical illustration and biological sciences.

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About

Nearly 20 years translating science into visual work

Directed a rotating bench of designers, animators and photographers alongside internal teams across several product lines running in parallel, while keeping every piece scientifically accurate — a background in medical illustration (M.S.) and biological sciences (B.A.) means the science is right before the design even starts.

125+
Conference activations
15+
Commercial launches
5,000+
Assets delivered
~20 yrs
Life sciences design
Selected work

Case studies

01 / Concept & design
Print & collateral

Instrument launch brochures — HiFi Systems, Revio & Vega

Pacific Biosciences · Concept, design & production

Led concept-to-final design for flagship instrument brochures introducing new sequencing platforms — translating dense technical specifications into a visual story for scientific and commercial audiences, held to a documented regulatory and brand review process.

Tools — InDesign, Illustrator, Photoshop
HiFi Systems Brochure cover HiFi Systems Brochure inside spread
HiFi Systems Brochure
Revio instrument brochure cover Revio instrument brochure inside spread
Revio Instrument Brochure
Vega product brochure cover Vega product brochure inside spread
Vega Product Brochure
Application brochures
Applied markets brochure cover Applied markets brochure inside spread
Applied Markets Brochure
Biopharma brochure cover Biopharma brochure inside spread
Biopharma Brochure
Cancer brochure cover Cancer brochure inside spread
Cancer Brochure
Essential guide to modern multiomics cover Essential guide to modern multiomics inside spread
Essential Guide to Modern Multiomics
02 / Video & animation
Motion & 3D

Scientific & product animation

Pacific Biosciences · Concept, storyboard, 3D & motion

Conceived and produced 3D product visualization and scientific animation, translating sequencing technology and product mechanisms into visual narratives for executive, sales and marketing use. Hover any reel to play.

Tools — Cinema 4D, Redshift, After Effects, Premiere Pro
Fiberseq epigenetics
Kinnex RNA sequencing
PureTarget targeted sequencing
Onso & liquid biopsy
HiFi sequencing accuracy
Cancer multiomics
03 / Congress & events
Environmental & large format

Scientific conference & congress activations

Pacific Biosciences · Creative lead — booth, signage, posters

Built the design program behind 125+ conference appearances across eight recurring international scientific and medical congresses — booth graphics, large-format signage, and scientific poster templates at standard conference trim sizes.

Tools — Illustrator, InDesign, large-format production
AACR booth 3D render
EMEA 2026 booth render, left side panel
FOG 2026 booth render, right view
ASM booth tradeshow floor render
ESHG booth 3D render
PAG 2026 booth render
ESHG 2025 booth, on-site photo
Congress booth, on-site photo
Congress booth, on-site photo
PacBio booth, on-site photo
Congress booth detail, on-site photo
Congress booth, on-site photo
04 / Infographics
Data visualization

Scientific infographics & explainer graphics

Pacific Biosciences · Concept, design & illustration

Translated dense technical and scientific concepts — sequencing technology, genomic variation, case studies — into clear, engaging infographics for scientific, commercial and public audiences.

Tools — Illustrator, InDesign, Photoshop
Structural Variation Infographic
Structural Variation Infographic
A Genome Fit for a Giant — California Redwood
A Genome Fit for a Giant — California Redwood
Solve More Genetic Diseases with Long-Read Sequencing
Solve More Genetic Diseases with Long-Read Sequencing
PureTarget — From Installation to Routine Diagnostics
PureTarget — From Installation to Routine Diagnostics
SMRT Sequencing — How It Works
SMRT Sequencing — How It Works
T2T: An Expedition to Completion
T2T: An Expedition to Completion
05 / Brand systems
Governance

Brand & regulatory design systems

Pacific Biosciences · Systems & governance

Built and maintained reusable template systems and a documented brand and regulatory compliance checklist applied across every deliverable — market-use icons, trademark and copyright footers, diagnostic-use language. Below is an example of a brand system built start to finish — Beyond the Bench, from concept and style guide through landing pages, social promotion, video overlays and companion playbooks.

Tools — InDesign, Illustrator, style guide development
Beyond the Bench brand style guide strip
Beyond the Bench featured image
Beyond the Bench campaign ad
Beyond the Bench gated-access landing page
Early concept sketch — Andor ad
Beyond the Bench video hub landing page
Vardhana episode social ad
Vardhana key takeaways social ad
Birgitt quote social ad
Beyond the Bench playbook — Dr. Andor Kiss
Vardhana episode video still with overlay
Birgitt episode video still with overlay
Beyond the Bench playbook — Dr. Birgitt Schuele
Skills & tools

Leadership & collaboration

Concept development, directing designers, animators and photographers, cross-functional partnership with marketing, science and legal, stakeholder buy-in

Motion & 3D

Cinema 4D, Redshift renderer, Adobe After Effects, Adobe Premiere Pro, 3D animation & modeling, motion graphics, video editing

Software

Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft PowerPoint (template & presentation design)

Scientific & regulated marketing

Collateral design, digital promotions, product animations, conference design, brand and legal review cycles

Let's talk.

Open to senior creative leadership roles in healthcare and life sciences.